Fisher-Price Toys & Baby Gear

Trusted by parents for over 90 years, Fisher-Price creates toys and baby gear that spark imagination and support your child’s development at every milestone.

Educational Play

Every toy is designed to support developmental milestones, turning playtime into valuable learning experiences that build cognitive, motor, and social skills.

Proven Durability

Built with quality materials and sturdy construction, our toys survive enthusiastic play and stay looking great for years.

Tested & Certified Safe

Every product undergoes rigorous safety testing and meets strict quality standards, so you can trust what your child plays with.

Choose a Fisher-Price Toy

Find the perfect toy for your little one’s age and stage. From infant activity gyms to preschool learning toys, we have something for every milestone.

Fisher-Price Baby Toy Soothe 'n Snuggle Otter Portable Plush Sound Machine with Music Lights & Breathing Motion for Newborns 0+ Months

Soothe ‘n Snuggle Otter – Plush Baby Sound Machine with Breathing Motion & Lights (0+ Months)

Adorable otter plush that gently rises and falls like it’s breathing. Calms newborns with 30 minutes of music, soft lights, and soothing sounds.

  • Gentle “breathing” motion & glowing belly light
  • Up to 30 minutes of calming music + white noise
  • 4 soothing sounds + volume control
  • Super-soft plush, machine washable (remove electronics)
  • Perfect from birth (0+ months)
  • 4 AA batteries required. (included)
Fisher-Price Stacking Toy Baby's First Blocks Set of 10 Shapes for Sorting Play for Infants Ages 6+ Months

Baby’s First Blocks – Set of 10 Colorful Shape-Sorting Toys with Bucket
(6+ Months)

Classic shape-sorter bucket with 10 bright blocks. Helps babies learn shapes, colors, and develop fine motor skills through fun drop-and-sort play.

  • 10 colorful blocks in 5 different shapes
  • Easy-open lid for shape-sorting fun
  • Sturdy carry-handle bucket for storage & take-along play
  • Introduces colors, shapes & problem-solving
  • Helps build hand-eye coordination & fine motor skills
  • Perfect for babies 6 months and up
Fisher-Price Baby’s First Blocks & Rock-a-Stack Toy Set, Bucket of 10 Shapes & Ring Stacking Activity for Developmental Play Ages 6+ Months

Rock-a-Stack & Baby’s First Blocks Bundle – Classic Ring Stacker + Shape Sorter Set (6+ Months)

Two all-time classics in one bundle: colorful rocking ring stacker + 10-piece shape-sorting bucket. Perfect starter set for developmental play.

  • Includes classic Rock-a-Stack (5 colorful rings + rocking base)
  • Plus Baby’s First Blocks bucket with 10 shaped blocks
  • Helps baby learn colors, sizes, balance & sorting
  • Builds hand-eye coordination and problem-solving skills
  • Easy-grip pieces, safe for teething
  • Ages 6M+
Fisher-Price Baby Toy Soothe 'n Snuggle Otter Portable Plush Sound Machine with Music Lights & Breathing Motion for Newborns 0+ Months

Fisher-Price Little People See ‘n Say The Farmer Says – Interactive Farm Animal Sounds Toy (18+ Months)

Classic pull-lever learning toy with real animal sounds and fun farm facts. Two play modes teach toddlers animal names and quiz them.

  • Pull the lever or turn the arrow to hear 16 animals & sounds
  • 2 modes: Animal Identification + Quiz game
  • Teaches animal names, sounds & fun facts
  • Bright Little People farm design kids love
  • Helps build vocabulary & listening skills
Fisher-Price Stacking Toy Baby's First Blocks Set of 10 Shapes for Sorting Play for Infants Ages 6+ Months

Fisher-Price Glow and Grow Kick & Play Piano Gym – Musical Baby Playmat with Lights & Developmental Toys (0+ Months)

Grow-with-me baby gym with kick-activated piano, glowing lights, and 85+ educational songs. 4 play modes adapt from newborn tummy time to toddler sitting.

  • 4 ways to play: lay & play, tummy time, sit & play, take-along
  • Smart Stages tech with 85+ songs teaching animals, colors, and numbers
  • Removable light-up piano with 5 keys & 4 musical settings
  • 10 repositionable toys: mirror, teether, jingle ball & more
  • Soft, machine-washable mat with toy attachment loops
Fisher-Price Baby’s First Blocks & Rock-a-Stack Toy Set, Bucket of 10 Shapes & Ring Stacking Activity for Developmental Play Ages 6+ Months

Laugh & Learn Smart Stages Puppy – Interactive Musical Plush Learning Toy with Lights (6+ Months)

Cuddly puppy plush that lights up and plays 80+ educational songs & phrases. 3 Smart Stages grow with the baby, teaching alphabet, numbers, colors, and first words.

  • 5 touch points activate lights, sounds & learning fun
  • Heart lights up with songs on colors, shapes, ABCs & counting
  • 3 adjustable Smart Stages levels for ages 6M to 3Y
  • Soft, huggable design builds sensory & motor skills
  • Teaches first words, security & happiness through play

See Fisher-Price Toys in Action

Product photos only tell half the story — seeing a toy actually light up, play, and hold a baby’s attention is what helps you decide if it’s right for your little one. In this hands-on walkthrough, a parent puts some of the most popular Fisher-Price baby and toddler toys to the test, showing how each one works in real play.

It’s a helpful watch whether you’re shopping for a first birthday, building a baby registry, or just trying to figure out which toys are worth the space in your living room. Notice how the multi-stage designs — like the activity gyms and Laugh & Learn toys — keep babies engaged as they grow, so a single toy earns its place for months rather than weeks.


90+ Years of Play & Learning

Since 1930, Fisher-Price has been creating toys that spark imagination and support child development. What began during the Great Depression with 16 handcrafted wooden toys has grown into a global brand trusted by generations of parents. Our founders believed in toys with lasting value – built strong, designed smart, and made to inspire endless play.
Today, we carry that same commitment forward. From a baby’s first rattle to a preschooler’s favorite learning toy, every Fisher-Price product is designed with your child’s growth in mind. With over 90 years of expertise and thousands of beloved toys, we’re honored to be part of your family’s most cherished moments.

Fisher-Price Baby Toy Soothe 'n Snuggle Otter Portable Plush Sound Machine with Music Lights & Breathing Motion for Newborns 0+ Months

Harley-Davidson Tough Trike – Toddler Tricycle with Storage & Outdoor Play Features (2+ Years)

Rugged kid-powered trike with authentic Harley-Davidson styling. Built for adventure with wide wheels, easy-grip bars, and hidden storage for toddlers’ treasures.

  • Cool Harley-Davidson colors, graphics & rugged tire treads
  • Sturdy frame, wide wheel base & large foot pedals for stability
  • Easy-grip handlebars for confident riding
  • Secret under-seat storage compartment for toys
  • Builds gross motor skills & balance for ages 2-5 (up to 55 lbs)
Fisher-Price Stacking Toy Baby's First Blocks Set of 10 Shapes for Sorting Play for Infants Ages 6+ Months

Fisher-Price Little People Big Yellow Bus – Musical Pull-Along School Bus with Learning Songs & Figures (1+ Years)

Iconic super-sized school bus with pull-handle and 40+ educational songs. Interactive features like opening doors, a ramp, and lights encourage pretend play with 4 included figures.

  • Pull-handle stores underneath for portable fun
  • 3 Smart Stages levels teach alphabet, counting & shapes
  • Discovery buttons trigger music, sounds & lights
  • Openable door, flip-out stop sign & wheelchair ramp
  • Seats up to 12 figures (4 included; more sold separately)
  • Builds fine/gross motor skills & storytelling
Fisher-Price Baby’s First Blocks & Rock-a-Stack Toy Set, Bucket of 10 Shapes & Ring Stacking Activity for Developmental Play Ages 6+ Months

Laugh & Learn Crawl Around Car – Red Activity Center with Music, Lights & Educational Toys
(6+ Months)

Stationary car-themed play center that grows with the baby from sitting to crawling to standing. An interactive dashboard with 120+ songs teaches shapes, colors, ABCs, and more through fun pretend driving.

  • Adapts for sit, crawl, stand & cruise play stages
  • 3 Smart Stages levels with 120+ songs, sounds & phrases
  • Dashboard activates lights, music, horn, radio & turn signals
  • Built-in shape sorter door + ramp with 3 play balls
  • Strengthens gross motor skills & encourages role-play

Why choose Fisher-Price?

FeatureWhy It Matters
Developmental FocusToys designed by experts to support key milestones from birth through preschool years.
Safety CertifiedMeets or exceeds all safety standards with non-toxic materials and child-safe construction.
Built to LastPremium materials and quality craftsmanship ensure toys survive enthusiastic play for years.
Age-Staged DesignEvery toy is matched to your child’s current abilities while encouraging growth and learning.
Parent ApprovedTrusted by generations of families for quality, value, and positive developmental impact.
Award-WinningIndustry-recognized designs that combine innovation with proven play patterns children love.

Fisher-Price Customer Photos & Reviews

What Parents Really Think About Fisher-Price Toys

Ask around and one theme comes up again and again: Fisher-Price toys get passed down. Parents who grew up with the Chatter Telephone (around since 1961) or the Rock-a-Stack (1960) are now handing the same classics — often the very same units — to their own kids and grandkids. That kind of longevity is rare, and it’s the single most common reason families say they keep coming back to the brand.

The other recurring note is how well the toys hold up to real, everyday chaos. Parents regularly mention toys surviving drops, throws, teething, and years of daily play while still working like new. And with modern lines like Laugh & Learn and Little People adding lights, songs, and Smart Stages learning levels, the feedback is consistent: these are toys kids actually stay engaged with — not ones that get one look and end up at the bottom of the toy bin.

Fisher-Price toys

U.S. and Canada